• Transformation in Teaching: Social Media Strategies in Higher Education

Transformation in Teaching: Social Media Strategies in Higher Education (Cheal, Couglin, & Moore)

Edited by Catheryn Cheal , John Coughlin , &  Shaun Moore

  • Paperback: 498 pages
  • Publisher: Informing Science Press (January 11, 2012)
  • Language: English
  • ISBN-10: 1932886494
  • ISBN-13: 978-1932886498
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Price on Amazon $69.99

Social media is controversial. As a method for creating content, online relationships, and communities, its merits and problems are widely debated. Benefits include keeping distant family and friend relationships intact by sharing images, videos, and text updates easily among a group of people; informal and self-taught learning about almost any topic in any media format; meeting new people globally and sharing different cultures; participating in interactive and creative, rather than only passive, entertainment; creating personal identities for employment and social interaction; and, in short, living life in a media-rich environment. Many, however, worry about the problems with social media, such as privacy concerns; inappropriate or falsified identity-creation, particularly by children and teenagers and those who might prey upon them; over-consumption or addictive behavior leading to avoidance of faceto- face relationships; information overload and the impossibility of multitasking well; and excessive marketing and tracking of social media users by large companies and governments. The challenge for educators, though, is less about privacy concerns (because online private classroom spaces can be constructed) or false identities (since students become known by their writing or are in traditional classes), but more about motivating students to actively participate in their own learning. Social media is well-positioned to provide motivation and engagement given that a majority of college students spend an average of more than 30 minutes a day on Facebook (Stollak, Vandenberg, Burklund, & Weiss 2011). Social media is relatively new, and, as with all new phenomena, the terminology describing it is still in a state of transformation. In this book, we are using the term social media to describe websites that allow users to view, contribute to, and comment on various forms of media, and thereby connect to other site users. Social networking has a more specific meaning and describes online communities that are not necessarily founded upon media, although some social networking sites, like Facebook, do incorporate media.

Transformation in Teaching: Social Media Strategies in Higher Education

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