• Social Media and Trust: A Multinational Study of University Students

Social Media and Trust: A Multinational Study of University Students 

Social media has become a popular method of communication among people from all over the world. It is used as a platform for everyday interaction, content creation, marketing, selling, buying, etc. On a social media environment, people build relationships. Trust in social media plays a significant role in building and sustaining relationships. Trust determines how information will flow among members of a particular social community. This book focuses on the linkage of social media and trust. It brings together the theory and research of social media and trust and how trust can influence the use of social media among the users. This book is divided into two parts: theory and research. Part 1 includes four chapters and focuses mainly on concepts, ideas, and functions regarding social media and trust. Part 2 includes five chapters centering on research regarding social media and trust. A concluding chapter provides reflections and thoughts about social media and trus

Social Media and Trust: A Multinational Study of University Students

  • $79.99
  • $49.99